How to write a Case Study

How to write a Case Study

Case studies are often an excellent thanks to promote your business.

A case study paints an image of what it’s prefer to work with you and offers prospective shoppers a true insight into the advantages of your product or service.

Here’s how to create one.

First of all, you should choose a client for whom you did a great job.

One wherever they saw incontrovertibly outstanding results from operating with you.

• Did your product facilitate them increase sales or cut prices by 50%?

Has your recommendation helped them win additional customers or boost worker engagement by a measurable amount?

If so, that’s something to shout about!

If you’ve worked for a well known whole, that’s a great choice too.

The bigger and additional renowned the name, the more impressive you’ll look to prospective clients.

You’ll also need a client who’s willing and able to talk enthusiastically about what your product or service did for them.

Some firms, especially bigger ones, like to be discreet about who they work with.

So you’ll got to select a consumer who’s willing to relinquish you written permission to be featured in an exceedingly case study.

And you’ll most likely need to induce written sign-off from them for the ultimate text.

You’ll also need the client’s co-operation when it comes to creating the case study - because you’ll need to interview them to get their perspective on your business and how it helped them.

A typical case study is comparatively short - generally not than a page - or around 500-750 words.

So you’re reaching to need to cram all the great stuff into that short area.

Here’s a three-part structure that I’ve used that distills the key points you wish to induce across in any case study.

Start by shortly outlining the challenge the consumer featured after they came to them.

In this section you justify World Health Organization the consumer was and describe their downside.

• Did they need to make more sales? Cut costs? 
• Get better at communicating? 
• Or something else altogether? 

What’s the bigger picture background.

• Did they face associate degree trade shift that you simply helped them respond to?

Whatever it's, here you want to talk about your client’s pain points - what they needed your help with.

Next, the solution - how your product or service addressed the client’s pain. Here you talk about how you solved the problem - and how you approached it.

This is an opportunity to shout concerning what was distinctive concerning your product or service that allowed you to assist the consumer get obviate their downside.

Finally, we come to the outcome.

• Did your product enable them to extend in their sales or lower their prices - and if therefore, by however much?

Or maybe you helped your client increase customer satisfaction.

If so, give the facts and figures - or perhaps client quotes - that support this claim.

• If you’re a social consultant, did your advice allow them to boost engagement on Facebook, Twitter or Pinterest?

If so, give the info that proves you created a measurable distinction.

Whatever it's, you want to provide the proof - the facts and figures - that demonstrate you made a measurable difference to your client’s business.

To create your case study, you’re going to have to pick up the phone and talk to your client.

Even if you’re assured you recognize the ins and outs of what you probably did for the consumer, it’s still important to get the story in their words.

That way, you'll uncover sudden advantages they got out of labor from you.

Or an angle you hadn’t considered that’s likely to resonate with other prospective clients.

Here’s what to raise your consumer to solicit the most effective content for your case study.

Taking every section of you case study successively, let’s start with the challenge.

Questions you'll be able to raise to form content for this section may include:

• Why did you approach us for help?
• What problem were you facing?
• What impact was the matter having on your business?
• What made you choose us over our competitors?
• Next, the solution. Here you can ask things like:
• How did you find working with us?
• What did you like about our approach?
• Why was our proposed solution right for your business?

Finally, raise them concerning the result of the work.

So things like:

• What distinction has our product/service created to your business?
• How have you measured that difference?
• Are there any facts and figures that illustrate the impact our product or service has had on your business?

When you write the case study up, keep the text short, punchy and jargon free.

Keep your paragraphs and sentences short.

And break the text up into its 3 constituent components, with a subhead for every section.

Finally, top the case study off with a compelling headline that neatly encapsulates how you solved the client’s problem.

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